In Michael Jordan's biography, Driven From Within, once he made his decision to go to Nike, he was Nike thru and thru. The book recalls an incident where a friend comes to his house wearing something other than Nike (I think it might have been Adidas) and Jordan makes the guy take them off and gives him Nike shoes to wear instead. I don't have his fanaticism about my brands, but I'm finding that I lean more towards Adidas in my purchases.
Though I still like a good commercial when I see one. And I like this one:
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